With billions of Google users, without research or validation I assumed at least a few hundred would subscribe to Practicing Google. Almost two years and 87 issues later, the subscriber count has been flat around 50 with no growth since the first issues in early 2020.
I didn’t get much reader engagement either.
I personally emailed a welcome note to most new subscribers, but only a couple replied. I sent out a survey, which only 3 readesr filled. I asked countless questions in many issues, but no answers came. Only a couple of readers clicked the like button at the end of the issues. Nearly no one emailed or reached out to me with feedback, positive or negative. If there ever was word of mouth or sharing of the issues, it didn’t have any impact on the subscriber count. Over the past few months, link clicks began to decrease.
Even the least successful of my blog posts or tweets get 3-5X more eyeballs than the couple dozen active readers of Practicing Google.
It’s a failure, it couldn’t be more clear.
All this silence means the newsletter didn’t reasonate and there’s no interest in it, at least in the current form. Not even among Google enthusiasts. Therefore, keeping Practicing Google alive is not worth the effort.