Launching products globally is a moonshot Google just can’t pull off. Google Tables, one of the latest, is no exception as right now it’s US only.
Google’s internal incubator Area 120 launched Tables as an experimental product, one of the rare non-social tools Area 120 works on. It’s very close to — some say it’s a clone of — the market leader of this space, Airtable.
Tables and Airtable are workflow systems to organize and keep track of data and projects for small teams and businesses. Their core data container and structuring element is the database, with various tools for creating automations and data views. What makes Tables interesting is its integration with G Suite (now Google Workspace) and the Google ecosystem.
Let’s learn more with the introduction to Tables in this issue.